/ Challenge
Challenge
Horizon was spending heavily on Meta ads with poor lead quality and zero organic visibility. Sales were over-reliant on a single channel.
/ Strategy
Strategy
We rebuilt the digital funnel — new conversion-focused website, technical SEO foundation, intent-led content cluster, and a re-architected Google Ads and Meta strategy with creative refreshed weekly.
/ Execution
Execution
Launched a new site in 6 weeks, published 24 SEO articles targeting Ghanaian real estate intent, restructured ad accounts around bottom-funnel keywords, and integrated a CRM with WhatsApp lead routing.